Rua Vergueiro 727 Liberdade São Paulo Brasil
The Internet was first ruled by military and secondly by investors. On the third wave — called Web 2.0 — power is on the internaut users hands that produce content and make it available on the network. Certainly we have never lived so many changes in a so short period of time. The Web 2.0 advent has drastically changed the concept of civilization by openning a new era of social, environmental and digital opportunities.
The Web 2.0 is a revolution in the technological, economic and social trends, the collectivity, participation and sharing are the Web 2.0 premisses. Humanity 2.0 is the new power, new work force, new thoughts, new competition, new business models, new life style, new possibilities, new audiences and new markets. The great thinkers revive in Humanity 2.0, and before talking of our present and future, we need to take a look into the past for it teaches and warn us. The presentation will discuss the relationship between digital inovation and criativity; the Web 2.0 criteria, Humanity 2.0 and Relationship.com; how Second Life, You Tube, Blogsphere, Google are changing the human behavior.
Gil Giardelli is VP at Adrenax Venture Capital, founder-partner of Permission Digital Intelligence, article writer for Voit, TIinside and B2B Magazine, founder of the Anti Spam committee, publisher os Relations! and ABEMD counselor. Invited professor of the Interctive Marketing center of ESPM,/RJ, FAAP, FGV/SP. Speaker at more than 200 events on Web 2.0, Maximidia, Expresso comunicação e Marketing e Caravana Interativa da AMI. Designer industrial, from Mackenzie University, postgraduate at King´s College, London. Founder-partner of the Contemporary Center of the Modern Art Museum. He has also worked in international communication agencies like Grey Direct and Fischer America, planning actions for marks like Skol, Absolute Vodka, TAM, Novartis and Toyota.
